Well done trumps well said, any day of the week.
In the past, I found clients on Upwork, in FB groups, in membership groups and largely via word of mouth referrals. Recently, I've found VAs on Instagram and Upwork, and have given referrals and recommendations to colleagues, in person and in FB groups. But, regardless of where you are, the question is... How are you showing your clients what you can do?
Now truth be told, while on IG, I was not looking for a virtual assistant on Instagram.
Honestly, I had put out a few direct feelers on Instagram to Virtual Assistants offering what I needed and the responses I received did not encourage me to pursue the conversation. So at this point, I was just there engaging with potential clients for my Virtual Assistant Training business engaging with potential clients offering suggestions and feedback asking and answering questions...
and she was there, responding to my post with questions or just thoughtful comments
and I saw her engaging on the posts I was engaging on
and that is what got my attention
and I thought she was a rockstar.
So I sure did send her a DM to inquire if she was even offering the services I needed.
My point is... when looking for potential clients
know where they are going to look for clients
where they are going to work
to hang out
and let them see you there.
You don’t have to scream I’m a Virtual Assistant all over the place.
Share information on your process, your experiences.
And learn how to show and tell.
How are you showing your clients what you can do?
Here are the 3 major ways to demonstrate your value:
I can’t overstate the importance of engaging in the conversation. You know how you love to read the comments… well it’s not just you that enjoys that. Lots of people enjoy reading the comments. And guess what.. I’m willing to be your potential client does too.
I’m not suggesting that you make it your life’s mission to comment on each and every post you come across (nobody has time for that).
But, if and when you come across a post, a question or a comment that you can speak to… speak on it.
Share your opinion, your experience, and your expertise.
And now it’s out there.
And that’s how it [your business] goes and grows.
2. Create Case Studies
Case studies will provide a snapshot of your value to a potential client. They don't need to be pages long, they don't need to be fancy. It can simply include:
The Need: An overview of the problems/obstacles your client faced
The Strategy: The plan of action you implemented to solve the problem
The Results: The results of your collaboration
You may want to have a range of clients or stick to one particular industry. The point is, you can give your potential client evidence that you have a solution to their problem.
I’ve used them in my cold email campaigns, RFPs and with referrals.
Your portfolio should always part of my communication plan.
It can be as long or as short as you need it to be. A Virtual Assistant portfolio usually contains:
Examples of your work
Way(s) to contact or communicate with you and possibly your rates (that's up to you of course)
Of course, you can always refer a potential client to your website, but you can also just attach a portfolio to an email and save them the extra steps.
You need to know where your potential client is...
Blogging (yours, guest posts)
Virtual Assistant Memberships/Clubs
Show up there and show them who you are and what you can do.
For more tips and tools, join us in The Write Academy.