There are some general principals that can be applied to any business, sure, but I've said it before and I'll say it again, there is no one sure-fire way to anything in business (or in life for that matter). But there is one skeleton key that I will share, the key to attracting clients is no secret.
Listen, it's a lot to start a new business and know how and where to get clients. But like everything else...it's a process (you can read more on the importance of establishing processes here).
It's a process that needs to be discovered, and
tried (repeatedly), and
revisited and updated, and
tracked, and yes...
That's the key.
That's where the work starts.
In Facebook and LinkedIn Groups
At Networking Events
In general, random conversation
Here’s a quick question:
Are you genuinely interested in the people you want to serve?
I’m just asking because if not, you may want to reconsider this whole thing.
The fact is, you have a service that you are offering and either one or two things are going to happen:
You are going to be successful and get tons of the people in your target audience. Or you are not.
Either way, you really need to know if you want to get to know these people.
If you want to get to know them, you have to engage with them.
They are your people. The people you want to get to know, learn more about.
Talk to them, not at them.
That's how you get to know their needs first hand.
That's how you learn who the right clients are for you and your business.
That's how you learn to project future needs.
That's how you learn what really matters to them.
That’s how you become a leader.
And that's how their colleagues, peers, and networks get to hear all about...
how great owning a business is [because of your help]
their business is really growing because they finally hired a great VA [you]
how they don't know what they would do without you [because you practically run their business].
And those testimonials, heard and unheard, will go a long way and circle back around.
So the key here is…
1. Take the time to get to know your potential client.
2. Show them who you are and what you do
Notice I said show, not tell.
Leave the majority of the talking for your potential client. Let them tell you all of the things they need, want, are working towards, etc.
That's good information for you to have.
Of course, you can tell them what a great job you would do, or what a great job you have done or blah, blah, blah...
You know the saying...
Well done is better than well said.
So tell them, yes. But also think of ways show them.
Are you engaging on Social Media? Are you asking and answering questions?Are you establishing yourself as the go-to person?Do you have a portfolio of your work?Do you have client testimonials on hand?Do you have case studies?
These are just a few ways to show your clients who you are and what you do. I'll be covering those in the upcoming weeks, so stay tuned.
Last week, I shared the steps to my client intake process for new VAs. It provides a blueprint for developing your process.
Next, I will be walking you through step 1: attracting clients. We'll be going over ways for you to get in front of potential clients and show them who you are and what you can do.
If you haven't already, grab the free webinar which covers the 5 steps of my client intake process.
But before you get started with any of that, make sure you know exactly who it is you want to serve.